GenAI adoption is moving fast—but culture often isn’t. This keynote discusses why AI transformation is today much more a people and change challenge than it is a technical one. Drawing from real-world case studies, this session will cover:
i) how engineers and HR leaders can partner in the GenAI era,
ii) why AI adoption should be treated as a sustainable change management process, and
iii) how HR processes are evolving to support individuals and teams through this deep organizational change.
Dr. Magnus Lundbäck is the Executive Vice President of Human Resources @ Getinge, leading AI transformation efforts.
Dr. Lucas Gren is the Director of HR Process Automation and AI @ Getinge, and an active researcher at the Department of Computer Science and Engineering @ Chalmers | University of Gothenburg.